The latest tool in a marketer’s toolbox – footage, stills and sound recordings captured by drone.
While so much time and effort goes into the creative process when shooting stills, sound recordings or action footage for marketing materials and other commercial uses, who owns the copyright to the stills, recordings and footage captured by the drone? While most would assume that it is the customer (the party paying for the work product), Canadian copyright law says otherwise.
In Canada, the general rule is that the drone pilot capturing the work product is the presumptive first owner of the copyright. The circumstances where this general rule governs (and where it does not) are discussed below.
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Businesses that contract for drone services are not necessarily shielded from liability if the drone operator breaks the law. In many ways, the purchaser of drone services is a passive participant in the flight and the drone operator’s actions. The prudent business owner contracting for drone services should consider the various sources of potential liability. Below, we provides some strategies for businesses to manage these risks.
On December 15, 2017, Toronto-based technology company 
Canada is in a position to act as a first mover in the emerging space of commercial drone delivery services. Given Canada’s vast landscape and extreme weather conditions, it is often an onerous and costly process for residents in remote locations to obtain everyday essential goods. The Moose Cree First Nation Community is situated on Moose Factory Island, an area without direct access to the shoreline. In the summertime, basic goods are transported across the Moose River by barge. Recent developments in Canada present opportunities to implement the use of drones beyond military and recreational purposes, bringing drone technology to the forefront in the transportation of goods.